DAZN, a premium streaming service for sports, was first introduced in 2016 and was once a division of Len Blavatnik's Perform Group, a digital sports media company based in the UK. Perform Group changed its name to DAZN Group in March 2019, concentrating its operations primarily on sports streaming services. With markets in countries including Germany, Austria, Switzerland, Canada, Japan, the United States, Spain, Brazil, and others, its company currently spans four continents. About 200 people work at DAZN Media internally, with 45 of them based in London and the others spread out among several foreign firms. It is a huge advantage for business operations as DAZN Media has workers in several nations who are familiar with the specifics of their respective markets. The business sees itself as a bridge between creative and social, working with brands and agencies to maximize the impact of their social media channels.